Make AI work in your real estate business.
Real-world AI experiments, practical tutorials, and ready-to-use systems for real estate agents. Learn what works, skip the hype, and spend more time growing your business.
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- 5,000+ agents learning
- 160+ AI tutorials
- $12M+ closed by our founder
Latest from REAIS
We test it first. We show the process. We share what works and what doesn't.
Claude AI Course for Real Estate Agents: Free 45-Minute Masterclass for Beginners
A free Claude AI course for real estate agents: set up Claude, then build a social media, Follow Up Boss CRM and seller assistant in 45 minutes.
Virtual Staging With Claude and Higgsfield: How I Stage a Whole Listing Folder
Virtual staging with Claude: I stage listing photos on Higgsfield, compare Nano Banana vs GPT Image, automate a folder, and label every photo for the MLS.
How to Connect Claude AI to Follow Up Boss (Free Connector That Works on Your Phone)
Connect Claude or ChatGPT to Follow Up Boss with a free connector, then run your CRM by voice from your phone: call lists, new leads, notes and tasks.
Experiments on video
![Claude AI for Real Estate Agents [Complete Beginner's Course]](https://i.ytimg.com/vi/GUvEPRN_VdA/hqdefault.jpg)
![Claude Cowork for Real Estate Agents [Complete Beginner's Course]](https://i.ytimg.com/vi/a1vlB9SgfN0/hqdefault.jpg)
What We Help You Do
Practical AI for working agents, from the first prompt to systems that run every day.
Understand AI
What is changing in AI and what it means for your business, explained without the hype.
Learn practical workflows
Step-by-step tutorials for listings, content, lead follow-up, and admin. Start at copy-paste, grow into full systems.
Put AI to work
Ready-to-use tools and systems you can plug into the way you already run your business.
Start Learning
Free courses, guides, and tutorials, in the order most agents take them.
Free AI Curriculum
Six modules that take you from your first prompt to a full AI operating system for your practice.
6 modules · free
Start Module 1Claude Starter Guide
Set up Claude the right way in an afternoon: models, connectors, and your first three use cases.
Setup guide · free
Get the Free GuideHow AI-Native Are You?
A two-minute self-check that shows where AI already helps your business and the next workflow to add.
Quiz · free
Take the QuizOr jump to what you want AI to handle first
Tools & Systems
Connectors, guides, and workflows you can put to work in your business today.
Follow Up Boss Connector
Connect Claude to your Follow Up Boss CRM so it can read your leads, notes, and tasks and tell you who to call.
Connector · free
See the ConnectorAI Tools Guide
The AI tools worth an agent's time, compared side by side after using them in a working business.
Guide · free
Compare the ToolsCopy-Paste Workflows
Prompts and step-by-step setups from the curriculum, ready to run on your next listing or lead.
Templates · free
Browse the WorkflowsWhy Trust REAIS?
Real Estate AI Society, founded by William Zhang. Everything here is tested in a working real estate business before it is shared.
William Zhang
A licensed agent in Austin with over $12M in closed transactions. Before real estate he built software: he founded a startup, worked as a product manager, and consulted at Deloitte.
He builds and tests AI systems in his own real estate business, across listings, lead follow-up, content, and admin, and REAIS publishes what works and what does not.
Your content has been great. I'm learning a lot and its SO useful for my work
@sellitshannon
YouTube comment
Found ya yesterday going to start from the beginning tell I get caught up! Amazing information!!!
@holdanfarrington3127
YouTube comment
Right between 3 and 4 on the levels, feeling pretty good after 1 month
@livingoutsideseattle
YouTube comment
5,000+
agents following along
80,000+
views on the channel
160+
videos published
Frequently Asked Questions
Is this actually free?
The 6-module curriculum, the Claude Starter Guide, the blog, and the weekly newsletter are all free. The only paid offer is the live AI Bootcamp, which runs in small cohorts. Current dates and availability are always on the bootcamp page.
Do I need a tech background?
No. Everything starts at the copy-paste level: you can use the prompts and templates as-is on day one. As you get comfortable, the curriculum shows you how to build bigger systems, and every step is walked through on video.
Is this about ChatGPT or Claude?
Both. The concepts transfer across tools, and the tools guide compares them head to head. Most of the deeper workflows I teach run on Claude because that is what I use in my own practice every day.
Will this work in my market?
The workflows are market-agnostic: listing copy, lead follow-up, content, and admin work the same everywhere. The examples come from my own practice in Austin, so you see how it plays out on real deals, then adapt it to your market.
Where should I start?
Start with the free newsletter: it is the easiest way to keep up with what is working. Then take Module 1 of the free curriculum, and grab the Claude Starter Guide when you are ready to set things up.
How is this different from other AI content?
Real Estate AI Society was founded by William Zhang, a licensed agent. Everything here is tested in a working real estate business before it is shared. We show the process, and when something does not work, we say so.
AI for real estate. Tested in the field.
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