Free video curriculum · 6 modules

Free AI training for real estate agents

Every tutorial I have made, organized into the order I would actually learn them in. Stage a listing, build a content system, wire AI into your CRM, then run the whole thing as one assistant. These are the systems running my business right now, not theory.

Start Module 1 free Want it built with you?

Start here: the complete beginner's course. No AI background needed.

The curriculum

Six modules, in the order that actually works.

Each one is a real workflow I built and use. Watch free on YouTube in any order, though module 1 first will save you time.

01 Start here

Set up your AI assistant

Get Claude running and trained on your business, so it answers like someone who knows your market instead of a generic chatbot.

→ Walk out with: An assistant that knows your voice, your market, and your listings

Claude AI for Real Estate Agents [Complete Beginner's Course]

Claude AI for Real Estate Agents [Complete Beginner's Course]

The full beginner walkthrough: why Claude beats ChatGPT for agent work, and how to set it up from zero.
5 Levels of Claude for Realtors

5 Levels of Claude for Realtors

The ladder from search-replacement up to a system that runs whole jobs on its own. Most agents never leave level 1.
05 Leads + CRM

Generate leads and stop letting them go cold

Connect AI to your CRM so it drafts follow-up on command, and your database stops being a graveyard.

→ Walk out with: Follow-up drafted for you. You review and hit send.

5 Ways to Get Real Estate Leads With Claude AI

5 Ways to Get Real Estate Leads With Claude AI

Five lead sources, including the least competitive one that most agents never touch.
I Use Claude to Manage my Follow Up Boss CRM

I Use Claude to Manage my Follow Up Boss CRM

I hated opening my CRM, so I stopped. Now I screenshot a lead and it files itself.
06 The system

Run the whole business on one AI operating system

Where it all connects: an assistant that runs MLS research, books showings, and handles your morning, so the busywork is done before you sit down.

→ Walk out with: The $10-an-hour work handled, so your day goes to the $1,000-an-hour work

AI Runs My Real Estate Business

AI Runs My Real Estate Business

Meet the executive assistant that handles my day-to-day operations, and build the same setup yourself.
I Taught Claude to Search the MLS and Book My Showings

I Taught Claude to Search the MLS and Book My Showings

Hands off the keyboard. It navigates the MLS, pulls showing instructions, and schedules the tour.
See every tutorial on YouTube →

Why I put these out for free

I created and packaged these videos over the last few years or so, mostly because I want to share all the cool things I’m doing with AI.

They say the best way to learn is to teach. So here I am.

These are really good if you are starting, or just curious how other real estate professionals are using AI.

I hope you like it.

But if you are ready to implement these together under my guidance in a group setting, and focus only on the ones that can generate business return, join my next Real Estate AI bootcamp.

— William Zhang

Your next step

Two ways to learn this. Pick the one that matches your time.

This curriculum
Free

Learn it on your own time

  • ✓Every tutorial, no email required
  • ✓Watch in any order, at any pace
  • ✓New tutorials as I build them
  • —You build it alone
  • —No feedback when you get stuck
Start Module 1
Recommended next step
The bootcamp
Built with you

5 live sessions over 3 weeks

  • ✓Everything in the free curriculum
  • ✓Set up live on your business, not mine
  • ✓Personal feedback on every piece of homework
  • ✓The prompts, skills, and templates done for you
  • ✓A small cohort building beside you
  • ✓Lifetime access to recordings and curriculum
See the bootcamp →

Free content gets you curious. The bootcamp gets it running.

Before you ask

Frequently asked questions

Is this curriculum really free? +
Yes. Every lesson on this page is a full tutorial published free on YouTube, with no email required to watch. The paid step is the bootcamp, where we build these systems together, live, on your business, instead of you following along alone.
What is the difference between this and the bootcamp? +
This curriculum shows you what is possible and how each piece works. The bootcamp builds it with you: five live sessions over three weeks, set up on your own business, with personal feedback on your work and the prompts and templates done for you. Free content gets you curious. The bootcamp gets it running.
Where should I start if I have never used AI? +
Module 1, first video. It assumes zero background and walks through setup from scratch. A founding cohort member who was new to both AI and real estate built a working assistant from exactly that starting point.
What is the difference between Claude and ChatGPT for real estate agents? +
ChatGPT is generally faster for short-form writing like social captions and quick listing descriptions. Claude is better at longer, context-heavy work and, critically, it can carry out the job: connect to your files, your CRM, and your browser, then run a multi-step task start to finish. For agent workflows like MLS research, CRM follow-up, and content production, that difference is the whole point. Module 1 covers both.
Do I need to be technical to follow this? +
No. If you can hold a conversation, you can train Claude. The agent who already knows the business, not a developer, should own these workflows.
How long does it take to learn AI as a real estate agent? +
Most agents can be productive with Claude or ChatGPT within a week of regular use, meaning faster listing descriptions, follow-up emails, and CMA narratives. Building a full content system, an AI clone, or an AI executive assistant typically takes four to eight weeks of consistent work. This curriculum is roughly a module a week if you want a pace.
What AI tools should a new real estate agent learn first? +
Start with one assistant, Claude or ChatGPT, and use it daily for two weeks before adding anything. Then add one tool that addresses your single biggest bottleneck: video, graphics, voice follow-up, or automation. Stacking five tools at once is the most common way agents stall out.
How much does AI software cost for a real estate agent? +
A practical stack runs about $0 to $150 a month. A paid Claude plan is the one thing you really need: $20/month is enough to follow along, and $100/month is what I run, because the higher limits let workflows actually finish. Everything else is optional and should be added only once it earns its keep.
Do I need an AI certification to use AI in my real estate business? +
No. There is no state or NAR requirement to hold an AI certification to use AI tools in your business, and no client has ever asked me for one. Certifications can be useful for structured learning or designation credit, but what matters legally is that your use complies with Fair Housing, advertising rules, MLS rules, and your state commission guidance, certification or not.
Can I use AI in real estate without violating Fair Housing laws? +
Yes, with human review. AI can inadvertently include protected-class language, demographic descriptors, or steering language in listing copy and marketing. The defensible workflow is: AI drafts, you review, you take professional accountability for what gets published. That review step is not optional.
Will AI replace real estate agents? +
It replaces the busywork, not the agent. Pricing a seller off the data, walking a nervous first-time buyer through the biggest purchase of their life, holding the line in a negotiation: that judgment is the job. The agents who lose ground are the ones whose only differentiator was task execution.
How often is this curriculum updated? +
It tracks what I am actually running in my own business. New tutorials get added as I build and test them. Last updated July 2026.
Still deciding?

What happened when agents stopped watching and started building

“I tried to build it myself. ChatGPT, Zapier wired into my CRM, all taped together, and I was the duct tape. Now one assistant sweeps my CRM every morning and tells me who to call and who to email. It is one thing that works instead of five I have to keep fixing.”
Brock Nordman
Team Lead · Compass Realty Group · Victoria, BC
“Despite having zero background in AI, this course let me understand how AI works very clearly. Under William’s guidance we set up the whole agent from scratch. I highly recommend it to anyone looking to hop on before it’s too late.”
Eugene Tan
Real estate agent · Singapore
“I learned the fundamentals of AI and, more importantly, how to apply it to my business: connect my CRM, build listing websites, create videos and thumbnails, and automate systems that save hours every week. This class is a game changer.”
Denise Moore
Real estate agent · Washington, DC
“This course helped me move beyond simply having conversations with ChatGPT and start using Claude skills and MCP tools to automate and speed up my workflow. You take the first practical step and start applying what you learn right away.”
Jasmine Chiu
Business Broker · Vancouver, BC
“Before the course I was watching videos online, but I wasn’t really implementing anything. Mid-bootcamp a low appraisal came in on one of my escrows, and I used my AI assistant to pull the market data and write the rebuttal. Without this I would have done all of that manually.”
Anum Khan
Realtor · Los Angeles

Watch it free. Then come build it for real.

Start with module 1 today, it costs you nothing but an afternoon. And when you are ready to stop building alone, the bootcamp is where it gets installed in your business for good.

Start Module 1 free See the bootcamp →

Last updated July 2026 · updated as I build and test new workflows

William Zhang

William Zhang

Licensed Real Estate Agent in Austin, TX. Former Deloitte consultant, startup founder, and product manager. UT Austin graduate.

Every tool and strategy on this site is tested in an active real estate practice with real clients and real closings.

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