Blog
AI tools, strategies, and how-to guides for real estate agents.
The AI-Native Agent: Douglas Elliman Builds an AI Data Company, and Why 'Using AI' Isn't Making Agents Faster (July 2026)
This week in AI for real estate: Douglas Elliman spins up an AI company to own its data, near-universal AI adoption still isn't making most agents more productive, and AI starts doing the loan officer's job, each with my honest take.
The AI-Native Agent: Kelley Blue Book Sells Leads, Zillow Reads Your CRM & 4 More Stories (July 2026)
This week in AI for real estate: Kelley Blue Book starts selling seller leads in Texas, Zillow's new AI reads your Follow Up Boss database, ChatGPT works for hours on its own, and more, each with my honest take.
Is AI Worth It for Real Estate Agents in 2026? My Honest Verdict
A practicing Austin agent's honest verdict on AI for real estate agents in 2026: which Claude workflows are worth it, and what to do first.
The AI-Native Agent: Deepfake Closings, AI Disclosure Laws & 3 More Stories (July 2026)
This week in AI for real estate: deepfake wire fraud reaches the closing table, California makes undisclosed AI photos a crime, buyers start pricing homes with ChatGPT and Claude, and more, each with my honest take.
5 Ways to Get Real Estate Leads With Claude AI
How I get real estate leads with Claude AI: content, listing sites, cold-emailing big-tech buyers, Meta ad variations, and senior-living referrals.
Claude AI for Real Estate Agents: A Complete Beginner's Guide (2026)
How to use Claude AI as a real estate agent, from a practicing Austin agent: the desktop app, models, connectors, and three starter workflows.
How I Make Real Estate Carousel Posts With Claude (Without the Generic AI Look)
The Claude system I use to make Instagram and LinkedIn carousel posts for realtors in minutes — scroll-stopping covers and a real design system.
How I Use Claude to Manage My Follow Up Boss CRM (So I Almost Never Open It)
The exact AI real estate CRM workflow I run: Claude scores my leads, files them from a screenshot, writes my follow-up sequences, and syncs to my IDX.
How I Get Real Estate Clients Without Cold Calling (My AI Content System)
The AI content system I use to get real estate clients without cold calling — one long-form video becomes about 20 pieces of content.
I Used AI for a Year as a Realtor: What Actually Made Money
An Austin agent breaks down a year of using AI in real estate — the six things I tried and the two that actually closed deals and made money.
How to Use Claude AI for Real Estate: 3 Simple Ways to Start
A practicing Austin agent's 3 easiest ways to use Claude AI for real estate — analyze offers, write SEO blog posts, and connect Gmail for follow-ups. No prompts.
The 5 Best Claude Skills for Realtors in 2026 (Free and Open Source)
The 5 best Claude skills for real estate agents in 2026 — free, open-source workflows for MLS, SEO, presentations, memory, and building your own skills.