Blog
AI tools, strategies, and how-to guides for real estate agents.
AI SEO for Real Estate Agents: How I Got Recommended by Google's AI
Google's AI recommended me to a buyer I'd never met. He was under contract in 4 days. Here's the AI SEO strategy for real estate agents that made it happen.
AI CRM for Real Estate Agents: The 7 Workflows I Run on Claude
How to connect AI to your real estate CRM and put it to work: score leads daily, write a sequence per lead source, track contract deadlines, reactivate old leads. Every prompt included.
I Built an AI Seller Assistant for Real Estate Agents in Claude (Full Build)
I built an AI seller assistant for real estate agents in Claude that gets into the MLS, drafts a listing website, and builds the listing presentation.
Claude Cowork for Real Estate Agents: A Complete Beginner's Guide (2026)
Claude Cowork for real estate agents, from a practicing Austin agent: build an AI executive assistant that reads your inbox and fills your calendar.
AI Listing Presentation: How I Use Claude to Build Mine in Minutes
How I build an AI listing presentation with Claude: one prompt returns a 15 to 17 slide deck pulling real MLS data and CRM follow-ups.
How I Build a Real Estate Listing Website With Claude in 10 Minutes (No Code)
I build a real estate listing website with Claude in about 10 minutes, no code, then wire it to my CRM so buyer leads come to me, not Zillow.
The AI-Native Agent: Douglas Elliman Builds an AI Data Company, and Why 'Using AI' Isn't Making Agents Faster (July 2026)
This week in AI for real estate: Douglas Elliman spins up an AI company to own its data, near-universal AI adoption still isn't making most agents more productive, and AI starts doing the loan officer's job, each with my honest take.
The AI-Native Agent: Kelley Blue Book Sells Leads, Zillow Reads Your CRM & 4 More Stories (July 2026)
This week in AI for real estate: Kelley Blue Book starts selling seller leads in Texas, Zillow's new AI reads your Follow Up Boss database, ChatGPT works for hours on its own, and more, each with my honest take.
Is AI Worth It for Real Estate Agents in 2026? My Honest Verdict
A practicing Austin agent's honest verdict on AI for real estate agents in 2026: which Claude workflows are worth it, and what to do first.
The AI-Native Agent: Deepfake Closings, AI Disclosure Laws & 3 More Stories (July 2026)
This week in AI for real estate: deepfake wire fraud reaches the closing table, California makes undisclosed AI photos a crime, buyers start pricing homes with ChatGPT and Claude, and more, each with my honest take.
5 Ways to Get Real Estate Leads With Claude AI
How I get real estate leads with Claude AI: content, listing sites, cold-emailing big-tech buyers, Meta ad variations, and senior-living referrals.
Claude AI for Real Estate Agents: A Complete Beginner's Guide (2026)
How to use Claude AI as a real estate agent, from a practicing Austin agent: the desktop app, models, connectors, and three starter workflows.